Six Second Shakespeare



Romeo: Nice to meet you, Juliet. Want to get married?

Juliet: Are you crazy? Our families are enemies. It will never work.

Romeo: Good point. Let's commit suicide together.

The End.

The idea that a six-second ad is as or more efficient than as a thirty or sixty-second ad is a joke. It's just not possible to generate quality impressions or feelings or have the same lasting impact.

Snackable content, as it's often called, is an apt phrase. It's empty calories. It's not worth spending time with.

Interesting things are worth spending time with and thinking about. That's what makes them memorable.

If Shakespeare's plays were six-seconds none of us would have ever remembered any of them, or him for that matter.


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