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Showing posts from September, 2023

The Cult of Optimization is Crumbling Everywhere You Look.

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People are tired of having their lives "optimized" by the technocracy that has dominated corporate thinking for the past twenty years. In sports, Sportswriter Evan Drellich observes that the Seattle Mariners exemplify this tired way of thinking while the Padres seem to understand what people really want. He writes how Mariners Jerry Dipoto at an end-of-season press conference made a plea to fans to "be patient as we build a roster that will win 54% of the time." The problem, says Drellich "is that this mindset is just dreadfully, painfully boring. Soul sucking." Nobody wants to hear the goal this year is, ‘We’re going to win 54 percent of the time.’” The lesson of all the rule changes in MLB this year he says is; "That nothing is more paramount than entertainment. The new rules made the sport on aggregate more enjoyable, and the owners in turn reaped financial rewards." And the Padres seem to get it. "The Padres of 2023 assembled some mas...

Being Interesting Pays!

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The students in my classes love to use Coach Prime as an example to illustrate just about all advertising principles. And I tell just tell them...  Being Interesting Pays! This Bruce Feldman article from The Athletic profiles The Woman behind Coach Prime's business empire.  NCAAF Teams Scores & Schedule Standings Podcasts Until Saturday newsletter • • • Log In Subscribe for $2 Top 25 for 2024 NFL Combine updates NBA OT2   - 00:17 CLE 121 CHI 127 3rd   - 00:00 SAC 72 DEN 100 2nd   - 11:48 LAL 29 LAC 32 Final,   Feb. 28 MEM 101 MIN 110 NHL 3rd   - 11:25 STL 2 EDM 2 Final,   Feb. 28 CBJ 1 NYR 4 Thu,   5:00pm NYI 24-20-14 DET 33-20-6 Thu,   5:00pm VGK 33-19-7 BOS 34-12-14 NCAAM 2nd   - 3:43 HALL 53 12 CREI 77 2nd   - 8:21 MINN 74 13 ILL 80 2nd   - 11:45 14 ALA 62 MISS 56 1st   - 3:44 6 ARIZ 34 ASU 18 NCAAW 4th   - 4:41 HOU 47 BYU 57 3rd   - 1:13 BSU 47 24 UNLV 41 Halftime WYO 51 SJSU 30 Final,   Feb. 2...