Nothing Interesting Going On Here


The fact that the ad world is so wound up about this ad shows how low the bar is in the current state of advertising. There is nothing new, original, insightful or interesting about this ad. Unless you think an original insight is "humans like sex." Sex sells is a fundamental truth of advertising. This is no secret. An attractive actor in his underwear will sell underwear. There is nothing else to glean from this. It is pure spectacle. No one will be talking about it a year from now. No one will study it as a profound advancement in the history of advertising. Calvin Klein has always been about the spectacle of celebrity sex. The interest comes from the celebrity. At least they’re consistent.

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