The alley behind the building.

Not that I want to do it, but I've long fantasised about having a fabulously successful agency where the lobby opens onto two doors. The receptionist greets potential clients by saying, "Behind door 1 is our regular agency. Behind door 2 is a machine that implants Pavlovian 'Buy!' messages into every ad. It's 100% guaranteed. No matter what the content of the ad, viewers will be compelled to buy your product."


Door 2 actually leads to


the alley behind the building.

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