Robert DeNiro Is Not The Only Interesting Thing About The Uber One Ad.


It's vintage Gossage:

The long copy (3:15 video) creates a lot of space in the action to engage the viewer.
Genius copywriting and acting make it something you actually want to watch - even though it’s an ad. (It would kill in the Super Bowl.)

It's endearing honesty ("for people who eat food and go places") is like Pink Air and his other ads for Fina.
And it is designed to be PR-generating. Gossage believed in ads as starting points for conversation that could be amplified by people and the press.

Other qualities of Interestingness make it worth thinking about.
Forcing the viewer to sit with negativity in the form of discomfort/awkwardness of the situation and conversation. A situation we've all been in.
The incongruity from the unexpected pairing of DeNiro and Asa Butterfield and their developing friendship. Is this really happening? And even if you don’t recognize Butterfield, and maybe especially of you don’t recognize him, the viewer is compelled to stay put to see if DeNiro really is making friends with this random guy who showed up on set.
And then there is the authenticity in the behavior of both. They both recognize the awkwardness of the situation which continues throughout the spot (pulling a quarter from behind the ear trick).

The product seems interesting too. Again, the honesty of the line "for people who like to eat food and go places" makes it memorable and has the potential to leave the viewer thinking: "Am I the kind of a person who likes to eat food and go places? Should I be?"

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